ATHLETIC BREWING - MANIFESTO

Production Company Supernice
Creative Agency Fairfolk
Client Athletic Brewing
Location Mendocino CA, Lake Tahoe CA, Nashville TN, Squamish BC

Director Dave Shaw
Producer Robert Crenson
Director of Photography Taylor McIntosh
Agency Producer AJ Batts
Creative Director Kevin Cimo & Jon Casey
Talent Walker Hayes, Taku Kondo, Russell Winfield, Jaz Lowther

Produced and shot over the course of 4 weeks, the Athletic Brewing Manifesto project is an spotlight on the brands core values and 4 ambassadors who embody those values. Shot in 4 different locations in North America; Nashville Tennessee, Mendocino California, Lake Tahoe California, and Squamish British Columbia. The production approach was to keep our crew as lean as possible due to the documentary style shooting style, but also provide the right tools and personnel to each scene or location that was required. Flexibility and creative producing was an essential element.